DECA

Objectives

-Reach out to more students who will help strengthen DECA leadership

-Position DECA as an exclusive club, including an interview process that will make deca be looked at as more prestigious and desirable organization to join.

-Position DECA as the finest academic club at Dixie State, one that local businesses would want to help support financially.

Personas

John is a 45 year old who owns a screen printing business in St. George. He has lived in Southern Utah most of his life and loves to support the community. He graduated from Dixie State and enjoys coming back to campus for concerts and community events. He is looking to recruit quality employees and is looking for an easy way to find them.

Mark is a Sophomore at Dixie State with an undecided major. He is looking for ways to get more involved on campus and wants to get a head start on his career. He wants to have a fun, productive sophomore year and thinks it would be fun to have the chance to travel for school. He has a big social circle and is very active on social media.

Elizabeth is a Junior at Dixie State pursuing a bachelors in business management. She was a member of his high school DECA chapter. She is wanting to take more initiative in getting more real life experience with the business world during college. She learns best not in a classroom, but going out and learning by experience. She has good leadership qualities and is looking to add a leadership position on her resume.

Facebook.com/dixiestatedeca